Keith Nelson Jr

Down the spiraling steps of New York University’s Tisch School of Arts and at the beginning of a shrine of movie posters for films NYU students have made, the future was about to be taught.
Saschka Unseld, the creative director at Oculus Story Studio, would be teaching 60 students from Tisch and the Game Design department a deceptively simple lesson: When you film in VR, you aren’t making movies. You’re making worlds.
This masterclass — which took place on Saturday, February 13 — was the firs...

If you haven’t noticed, there’s a revolution happening in hip hop thanks to NFTs. Everyone from legends like Jay-Z and Eminem to new superstars Lil Baby and Gunna has purchased NFTs. But, hip hop’s involvement in the burgeoning NFT space extends beyond switching their Twitter avatars to lethargic-looking digital apes.

Here's a detailed breakdown of the unique ways hip-hop artists are using the NFT technology. Along with a comprehensive breakdown of what an NFT is.

For my interview with Broad City actor and veteran funny man Hannibal Buress, I had him test virtual reality on the Samsung Gear VR for the first time. He swam with dolphins, partook in some breakdancing, soared through the creation of the universe, and was stunned by his first look at virtual reality porn.

I helped produce, conceptualize, promote, write, and conduct this video interview at Google's YouTube Space in New York City.

The co-founder of a "TikTok-first agency" reveals what made songs by Saweetie, Lil Nas X, and The Kid Laroi take off on the app.

The Sole List 2022: Through Our Lens

For Black History Month, Foot Locker honored 3 Black photographers making a difference in their communities by redefining Black art and immortalizing Black stories. I was responsible for taking Foot Locker's grand objective and distilling it into copy the average consumer would not only read but be inspired by. Wrote copy for the photographer bios, Foot Locker's email and social media marketing.

JAY ELLIS HAS the biggest smile on his face.

This isn’t the smile of his Insecure character, Lawrence Walker, after accidentally charming his way into a threesome. This is the smile of a man who has spent hours in a jet, flying so fast the pull of gravity increased his bodyweight sevenfold while he delivered lines as fighter pilot Payback, his first role in an action film.

Special effects pioneer Dennis Muren proclaimed the 1980 classic Star Wars: The Empire Strikes Back the hardest film he ever worked on, because “we had to train people to do work that we barely knew how to do.”

If you've seen a bunch of white people on TikTok waving their hands in the air out of rhythm to Megan Thee Stallion's "Thot Shit," you're not just seeing bad dancing; you're seeing the results of a revolt. Starting with "Thot Shit," Black TikTok creators have begun to stop recording choreographed dance videos that are typically the basis of the viral clips that hypnotize millions into following.

A reaction piece to the wave of corporate support for Black Lives Matter and their initiatives towards racial justice in the wake of the social justice protests. The analysis includes commentary from Apple Music's global editorial head of hip-hop and R&B, Ebro Darden, co-host of BET’s "Black Coffee" Gia Pepper, Grammy-nominated R&B artist Baby Rose, and vice president of A&R at Asylum Records Wayne “Wayno” Clark.

The voice-chat social platform skyrocketed in popularity last fall, largely due to an influx of Black users. But we’ve heard this song before. In this investigative piece, I speak with early Clubhouse adopters, employees at Clubhouse, and Black creators about the complicated relationship Black people with popular social media platforms they revolutionize.

As part of my column at Reverb.com, an internationally revered audio equipment marketplace, I speak with the engineers and producers behind classic albums. It's central to the article that I translate the technical jargon and extensive list of recording equipment into understandable articles that are able to captivate anyone in the magic of making music while being precise with the techniques and equipment required to make it all happen.

Nike has ambitions of reaching $50 billion in sales by 2020, and a big part of that strategy involves leveraging emerging technology to get more shoes everywhere. I spoke with the general manager of s23NYC, Nike's first ever digital studio, and the ones behind the company's SNKRS app.

In this in-depth feature, Nike explains how it plans to use augmented reality and advanced tech to put a Nike store, everywhere.

BIPOC communities don’t just need lessons, they need exposure to what’s possible.

Talent may get you in the door, but knowledge keeps you in those rooms. Over the last decade, online educational platforms like MasterClass have helped democratize highly desirable skills by offering access to celebrity experts who most people wouldn’t even be able to meet, let alone learn from.

Carly Chaikin, who plays Darlene on 'Mr. Robot', spoke with me about how she represents women in tech, how fictional hacking group Fsociety would hack 'Pokémon Go,' and how the show has made her paranoid about technology.

Friday, November 5, 2021 was a tragic day for the music world. Tens of thousands of people from across the country descended in Houston’s NRG Park ready to watch Travis Scott transform a swath of concrete and grass into a music festival of their dreams. Unfortunately, the weekend turned into a nightmare. These are first-hand accounts from those who tried to save lives.